REI | Outdoor Electronics
Experience Principles
Story
It’s about inspiring adventure through complete product collections that show how the gear can complement our customer’s outdoor adventures.
Experience
We want to create a space that encourages customers to touch and feel the product without needing a Green Vest to facilitate.
Education
It’s a filtering process for the customer. It’s about navigating, comparing and educating around the gear.
How We Tell Stories
How We Experience
How We Educate
Freestanding Shop Concept
Perimeter Wall Concept
Elements Overview
Kit of Parts
Process
Date
2014 - 2015
Role
Fixture Design
3D Visualization
Space Planning
Customer Experience
Tools
3ds Max
V-Ray
Photoshop