AT&T | Store of the Future
In the fall of 2012, fueled by excitement from the recently opened Michigan Ave Flagship, development of an entirely new store design began with a fast track to deliver a prototype store by early 2013.
Final Results
During my time with CallisonRTKL I directly supported the AT&T Store of the Future initiative from its conception to the eventual rollout of over 100 locations nationwide. My roles included 3D visualization, interior and storefront design support, test fitting, fixture concepts, and flagship experiences. The photos below represent a selection of stores where I was a core member of the design team.
Corporate HQ Store
San Francisco Flagship
Boston Flagship
Date
2013 - 2016
Role
Fixture Design
3D Visualization
Interior Design Support
Storefront Design Support
Space Planning
FF&E
Tools
3ds Max
V-Ray
Photoshop