AT&T
the entertainment store
With the acquisition of DIRECTV as a newly defining addition to the company’s portfolio, AT&T set out to redefine their retail presence with “entertainment” at the core of their new store concept.
Developed from 2016 - 2017, AT&T has since rolled out dozens of the new store designs now seen all across the country.
Concept Rendering Created towards the beginning of Concept Design to provide an early “glimpse” for the client.
Reference sketch provided by team Principal as direction for above concept rendering.
Visual Direction Inspiration images that helped inform the intended look and feel for the new design.
Design Intent
Overhead View
The Entertainment Store is envisioned to be less of a place and more of a moment. It’s a dynamic event where products and services are simply and seamlessly woven together.
Learning Table & OEM Wall
Story Wall
Apple Table
Samsung Table
Device Table
Audio Story Wall
Entertainment Zone
Storefront
Fixture Kit of Parts
Final Result
Date
2016 - 2017
Role
3D Visualization
Interior Design Support
Storefront Design Support
Space Planning
FF&E
Tools
3ds Max
V-Ray
Photoshop
Gear VR