Microsoft Store | London Gaming Lounge
the ultimate gaming destination
Microsoft Stores set out to create the ultimate gaming destination for their latest flagship store in the heart of London’s retail district. Targeted towards competitive and casual gamers alike, the space offers a variety of Xbox and PC experiences.
Creative Principles
Inclusive
Create an environment that allows all players equal opportunities in gaming throughout the various experiences.
Experiential
Lead with memorable gaming experiences that showcases the latest and greatest Microsoft consoles, PCs and games.
Adaptable
Thoughtful fixtures for modular solutions and flexible components that evolve with time to support multiple layout configurations.
Social
Play with friends and others that share your love for gaming, all while inspiring social media engagement to spread the word.
Premium
Utilize quality, durable materials while achieving high levels of craftsmanship.
Iconic
Original ideas that are innovative and push the industry forward. Every detail matters.
Visual Direction
Concept Design
Plan View
The Gaming Lounge is designed for ultimate flexibility to meet a variety of layouts that support Esports events, streaming, multiplayer gaming, VR, simulators and more.
All fixtures and furniture within the space are movable throughout and connect to power through the modular floating floor tiles.
Entry View
Shoutcaster Table
Casual Play Zone
Streaming Booth
Thronos Gaming Chair
Overall View Looking Back
Forza Competitive Racing
Multiplayer Play
Fixtures & Furniture
Gaming Pod
Esports style PC & Xbox gaming pod with RGBW lighting, casters and vented PC cabinet.
Casual Play
Pick up and play co-op gaming with (2) nesting poufs, magnetic headphone holders and vented PC cabinet.
Multiplayer Play & Shoutcaster Table
Four player Xbox splitscreen on a 90” TV and credenza with storage.
Shoutcasting for competitive Esports events with (2) embedded monitors that stream live gameplay.
Steelcase Campfire Modular Sofa
Hightower Kona Perch
Hightower Kona Pouf
Final Result
Design Iterations
Date
2018 - 2019
Role
Concept Design
Fixture Design
3D Visualization
Customer Experience
Fabricator Coordination
FF&E
Tools
3ds Max / SketchUp
V-Ray
Photoshop
Oculus VR