AWAY | F.A.R. Launch Pitch
An experiential activation that successfully launches F.A.R. in Los Angeles. With this new line of adventure bags from AWAY, the intent was to bring to life “The Outside Perspective” providing people a never seen before view of where they live (or visit).
Direction 1
UP, OUT, AND AWAY
We’ve got a map that leads someplace you’ve never been: Where up meets out.
It’s where the familiar becomes new from a different vantage point, and where you’ll feel like an outsider (in the very best sense of the word).
So get up to some adventure, break out of the comfort zone. And get a little carried away.
Because to us, the only direction to go is all of them.
Concept Design
The vertical pop-up for F.A.R. is a combined showroom and ziplining experience for adventure seekers and outdoor travelers of every kind.
With the launch of the new F.A.R. collection, we literally launch people through the air. A recording device captures reactions as people zipline down from the watchtower and can then be shared after for social amplification.
Direction 2
THE UPSIDE OF OUTSIDE
Reach for the skies until the world shifts beneath your feet. Until everything starts to look a little different. Then a lot different. And you see things in ways you haven’t before. Until the sky is not the limit anymore.
So take the trip, go on the adventure.
Whether fire-pit camping or next-level glamping, new views always make way for fresh points of view.
And an outside perspective changes the rest of your journey.
Concept Design
A tethered hot air balloon ride ascends up to 80 feet above Venice Beach in LA to anchor the pop-up showroom built around the new outdoor travel bags from F.A.R.
Everything is unexpected, surreal and a little fantastical. It’s a sleek, cool space at the beach where the ground isn’t the ground and the collection itself is suspended in air.
Date
2022
Role
Concept Design
3D Visualization
Art Direction
Tools
3ds Max
V-Ray
Photoshop