Amazon + J&J | Skin Wellness Pop-Up
Amazon partnered with J&J brands Aveeno and Neutrogena to launch brand activations in college campus Amazon Hub locations across the country. The result is an engaging and expressive pop-up experience focused on educating guests on the best products for various skin care concerns.
Visual Direction
Modern Design Details | Neutral Materials | Soft Colors | Digital + Analog | Ingredient Focused
Activation Design
INSPIRED BY NATURE. BACKED BY SCIENCE.
As guests walk into the Amazon Hub, they’ll be greeted by Aveeno Ambassadors that guide guests to explore the build and digital engagements. On the center dual-screen video wall, guests can explore new product line benefits by physically moving the slider. Once the slider is moved over the product name, an ambient video associated with each product line starts to play on a loop.
The activation build will utilize nature-inspired materials, visually showing how efficacy can be gentle. Arched digital screens house a digital experience focused on scientifically-backed claims where users can sort truth from myths on TikTok-style videos, educate on the benefits of Aveeno and Neutrogena products, pair guest’s skin concerns with specific products, and ultimately drive to purchase with a proof-of-purchase prize and contest.
Mythbusting Game where guests are invited to play and win the complimentary giveaway.
Skin Solution Pairing Tool where guests move a slider to learn more about product benefits.
A-Frame sign with messaging for sweepstakes promotion.
Product Bins for guests to grab a complimentary canvas pouch with sample product.
Layout Configuration vertical
Layout Configuration horizontal
Final Result
Date
2022
Role
Concept Design
3D Visualization
Art Direction
Production Graphics
Fabricator Coordination
Tools
3ds Max
V-Ray
Photoshop