Microsoft Store | Intel Gaming Experience
a premium gaming destination for Microsoft Store’s NYC Flagship
Play The Games You Love
Play solo or against others in a space meticulously built around the games you love.
Engage Your Fandom
Join friends and fellow gamers within the community that shares your similar passion.
Be Immersed
Environments crafted with the characters and textures from the digital games - all brought to life in the real world.
Share Your Experience
Multiple character vignettes and custom props intend to inspire social media engagement.
Featured Game Titles
Fortnite
League of Legends
Hearthstone
Concept Design
Feature Wall: Associate zone with Shoutcaster fixture and feature wall with self illuminated signage.
Hearthstone Zone: 1v1 gameplay with custom table fixture. Adjacent fireplace and character props to support storytelling and social media moments.
League of Legends Zone: 5v5 gameplay with custom Gaming Pod fixtures. Adjacent existing Video Wall features live game content and character props act as a social media backdrop.
Fortnite Zone: 4v4 standing gameplay on opposing sides of custom built Battle Bus. Existing Video Wall displays environmental game content and leaderboards. The Blueprint Wall features physical representations of in-game weapons. The Fortnite Character Queue provides a social media worthy backdrop.
Entry/Exit Zones: Elevators and stairway to lower and upper levels.
Final Result
Over a year after the initial “Gamerland” concept design, including months of negotiations with publishers, partners and sponsors, The Intel Gaming Experience opened with great excitement in late 2019.
Check it out in the video below!
Date
2018-2019
Role
Concept Design
3D Visualization
Fabricator Coordination
Tools
3ds Max
V-Ray
Photoshop
Oculus VR