Microsoft Store | Intel Gaming Experience

a premium gaming destination for Microsoft Store’s NYC Flagship

Play The Games You Love

Play solo or against others in a space meticulously built around the games you love.

 

Engage Your Fandom

Join friends and fellow gamers within the community that shares your similar passion.

Be Immersed

Environments crafted with the characters and textures from the digital games - all brought to life in the real world.

 

Share Your Experience

Multiple character vignettes and custom props intend to inspire social media engagement.

 

Featured Game Titles

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Fortnite

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League of Legends

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Hearthstone

Concept Design

Plan View

Plan View

 
  1. Feature Wall: Associate zone with Shoutcaster fixture and feature wall with self illuminated signage.

  2. Hearthstone Zone: 1v1 gameplay with custom table fixture. Adjacent fireplace and character props to support storytelling and social media moments.

  3. League of Legends Zone: 5v5 gameplay with custom Gaming Pod fixtures. Adjacent existing Video Wall features live game content and character props act as a social media backdrop.

  4. Fortnite Zone: 4v4 standing gameplay on opposing sides of custom built Battle Bus. Existing Video Wall displays environmental game content and leaderboards. The Blueprint Wall features physical representations of in-game weapons. The Fortnite Character Queue provides a social media worthy backdrop.

  5. Entry/Exit Zones: Elevators and stairway to lower and upper levels.

Fortnite Gaming Experience

Fortnite Gaming Experience

Fortnite Blueprint Wall

Fortnite Blueprint Wall

Battle Bus Gaming Stations

Battle Bus Gaming Stations

Fortnite Character Queue

Fortnite Character Queue

Hearthstone 1v1 Gaming Zone

Hearthstone 1v1 Gaming Zone

League of Legends 5v5 Gaming Pods

League of Legends 5v5 Gaming Pods

League of Legends Character Queue

League of Legends Character Queue

Shoutcaster + Feature Wall

Shoutcaster + Feature Wall

Final Result

 

Over a year after the initial “Gamerland” concept design, including months of negotiations with publishers, partners and sponsors, The Intel Gaming Experience opened with great excitement in late 2019.

Check it out in the video below!

 
 

 

Date

2018-2019

Role

Concept Design

3D Visualization

Fabricator Coordination

Tools

3ds Max

V-Ray

Photoshop

Oculus VR

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