Microsoft Store | London Gaming Chamber
gaming lounge entry & Xbox shop
The Gaming Chamber was designed as an immersive transition space with standing Xbox gameplay and shoppable product walls. The space consists of perforated metal panels on walls and ceiling, upholstered window seating, and bold light portals.
Design Process
Transition Zone
Serves as an engaging passageway from Microsoft retail to the Gaming Lounge. This helps guide traffic and isolate event noise with sliding doors.
Entry/Exit
Invites the customer in through the use of vibrant RGBW lighting, perforated metal walls and pick up and play Xbox gaming zones.
Merchandising Zone
Shop the full line of Xbox consoles and accessories in standardized wall units thoughtfully integrated into the walls of the Chamber.
Visual Direction
Concept 1 Xbox Gameplay | Merch Cubbies | RGB Portals | Angular Walls
Concept 2 Xbox Gameplay | RGB Lighting Portals | No Merch
Concept 3 Motion Tunnel | Active Trailing RGB Lighting
Concept Design
Chamber Entry
Xbox Gameplay Wall
Xbox Shop Wall
Final Result
Design Iterations
Date
2018 - 2019
Role
Concept Design
3D Visualization
Customer Experience
Fabricator Coordination
Tools
3ds Max / SketchUp
V-Ray
Photoshop
Oculus VR