Showcase Display
a modular merchandising system for Microsoft Stores
Adaptable Components
A flexible system of components with various sizes, heights and materials for modular solutions that evolve with time.
Elevate the Product
The product is staged to attract and engage. Premium materials allow the customer to immediately associate value with the product being showcased.
Curated Storytelling
Organized set of merchandising that support a specific device, product family or brand. Increased opportunity to promote accessories and colorway stories.
Visual Direction
Design Overview
Large Format Display
21” W x 14” D
Small Format Display
10.5” W x 14” D
Endless configurations that adapt with the business
Display configurations that support first-party and OEM products while investing in one cohesive system that always works to support the evolving business.
A modular system that rethinks in-store accessory displays
A cohesive visual merchandising solution with a base grid allows risers and platforms to seamlessly set into place. To extend the life of the fixture, new modular components may be developed to support future products and accessories.
Kit of Parts
Material Considerations
Final Result
Date
2019
Role
Fixture Design
3D Visualization
Visual Merchandising
Fabricator Coordination
Tools
3ds Max
V-Ray
Photoshop