Oculus | Best Buy Shop-In-Shop
The mission was to create an immersive zone demonstrating an exciting Oculus experience within the boundaries of a Best Buy Convergence Zone. To find a solution within the available space that supports demos and engages the customer, all while providing a range of merchandised products for purchase.
Visual Direction
Concept Design
Attract
The corner table attracts with hands-on displays to learn more about Oculus products. A locker inspired VM wall with motion detecting LED lighting engages customers further with storytelling around the benefits and features each product has to offer.
Demo
The interior demo area is supported by an 85” gameplay monitor that wirelessly mirrors what the demo wearer sees in the headset for spectators to view. An LED grid light projects downward in the space to simulate the virtual worlds beyond.
Shop
The corner table additionally offers double sided shoppable product of all Oculus headset products. Lockable product storage in lower wall cabinets.
Final Design Intent
Date
2020
Role
Concept Design
3D Visualization
Tools
3ds Max
V-Ray
Photoshop